shou sugi ban citizen watch
shou sugi ban citizen watch
shou sugi ban citizen watch
shou sugi ban citizen watch
shou sugi ban citizen watch
NETSU shou sugi ban
CITIZEN WATCH FLAGSHIP STORE – TIMES SQUARE NY

New York based architectural firm Mapos select reSAWN’s NETSU shou sugi ban red oak wall cladding for the interior of the store.

PRODUCT

NETSU :: shou sugi ban red oak wall cladding

DETAILS

Interior Wall Cladding:
NETSU shou sugi ban charred wall cladding
red oak – sealed on face
3/4″ thick X 4″, 6″ and 8″ wide X 1′-8′ random lengths
Tongue & Groove, Endmatched

ABOUT THE PROJECT

In Fall 2014, Citizen Watch Company opened the brand’s global flagship store in Times Square, New York City located at 1500 Broadway.  With over 1,300 square feet, the new store gives Citizen the opportunity to feature a full range of their offering and to enhance consumer appreciation for the brand on a grand scale.

New York based architectural firm Mapos select reSAWN’s NETSU shou sugi ban red oak wall cladding for the interior of the store. Shou sugi ban, the ancient Japanese technique of burning wood, is gaining new life as a unique and modern interior and exterior wall cladding.

The wood is carefully charred, misted with water, cooled, brushed to remove dust and loose debris, and then stained/sealed to create the unique designs you will find in the CHARRED collection.  The top coat sealer is applied prior to shipping (for exterior applications, we recommend sealing the face & back).

“reSAWN was able to assist with NETSU charred wood, which speaks to our Japanese brand DNA. This supports the heritage of the Citizen Watch Company of America Inc.”

– Robin Kurkhill, VP, Retail, Citizen Watch Company of America, Inc.

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