M Booth – New York, NY
New York, NY
Architecture & Design:
M Booth is a global communications company pioneering creative science – the intersection of research, insight and imagination. The agency shapes opinion, enhances reputation and drives business results for some of the world’s most influential brands. It works in diverse sectors including consumer goods, food, fashion & beauty, wine & spirits, travel, consumer tech, business-to-business, and financial services.
Based in New York City, M Booth is a wholly-owned subsidiary of the Next Fifteen Communications Group and has charged Spector Group with designing their new space located on the 7th floor at 666 3rd Avenue.
The design creates a fun, open, airy feel and Spector Group took advantage of natural light by positioning all the offices on the interior of the space, and locating collaborative areas and workstations closer to the windows. Each office has an all-glass front to allow maximum daylight penetration, and reSAWN’s WEATHERWORN reclaimed barn siding adds a cladding material that creates a warm, rustic feel in the office’s lobby.
The space allows for impromptu meetings, social gatherings and internal office events. Designed with collaboration in mind, eight glass team rooms are centrally located in the space. The main pitch room is designed to reflect the company’s flare and passion for what they do. Multiple state of the art virtual huddle rooms are located throughout with cool colorful furnishings and decorative lighting.
reSAWN’s enCORE COLLECTION features antique reclaimed woods in solid & engineered construction for architectural specification. The unique beauty of antique wood is preserved & celebrated in this collection. Expect a warm palette of colors, with dense & varying grain patterns. Typical character marks include mineral staining, color changes, weathering, checking, nail holes, and knots.