smartwool-logo

 

 

 

 

SMARTWOOL recently made colorful use of reSAWN’s CHARRED wood for a tradeshow display including HOWAITO used for a table top and AO, AKA, PINKU and YASAI for wall cladding.

PRODUCTS

AKA :: shou sugi ban charred cypress

AO :: shou sugi ban charred cypress

HOWAITO :: shou sugi ban charred cypress

PINKU :: shou sugi ban charred cypress

YASAI :: shou sugi ban charred cypress

DETAILS

Interior Wall Cladding & Millwork:
AKA, AO, HOWAITO, PINKU, YASAI- charred cypress
burnt and sealed on face only
# 2 Common grade
+/- 7/8” thick X 5-1/8″ wide X 6’ – 16’ random lengths
Tongue and Groove

ABOUT THE PROJECT

After two decades of success, sock and apparel company SmartWool is rebranding the company.  According to a statement released in December, the Colorado-based brand is embracing its essential values and looking to a future of high-octane adventure with the reimagination of its visual identity, including a colorful update to its iconic cowboy logo. SmartWool’s new packaging is slated to hit stores in late June, and a website reskin is planned for the same month.

SMARTWOOL recently made colorful use of reSAWN’s CHARRED wood for a tradeshow display including HOWAITO used for a table top and AO, AKA, PINKU and YASAI for wall cladding.

The SmartWool® brand is driven to push the boundaries of Merino wool to build smarter products. Inspired by those who live and play in the mountains, the brand offers high-performance apparel made for an active outdoor life.

reSAWN’s CHARRED offering features cypress, western red cedar, Accoya, Kebony, black walnut, red oak, white oak and reclaimed hemlock that is burnt in the Japanese tradition of shou sugi ban.  Our award-winning CHARRED products pay homage to the traditional Japanese technique of “shou-sugi-ban” aka “yakisugi” without being literal.  Historically very specific in their definition, “shou-sugi-ban” and “yakisugi” have become common nomenclature for modern charred wood designs in general.  All of reSAWN’s CHARRED products are made in the USA, in our facility in Telford, PA.

Park Slope - shou sugi ban
YOGASMOGA - shou sugi ban