ABOUT THE PROJECT
The North Face is a well established outdoor sports brand under the ownership umbrella of VF Corporation. The brand joins the likes of JanSport and Timberland in VF Corporation’s “Outdoor Action Sports” section. With the company’s background and identity as an outdoor sports clothing and equipment retailer, they were inspired by the ruggedness and simplicity of nature. Architecture and design team, Rapt Studio, used reSAWN’s MERCER white oak flooring , exposed ceilings, and brick walls to convey The North Face brand.
The North Face logo and deep, red color sit behind the distinctly shaped front desk that catches the overhead lighting of the lobby. Four different groups of mannequins stand on platforms, atop the MERCER white oak flooring , wearing North Face clothing and equipment from snowboarding gear to running shoes and shorts. One end of the mannequin room has two large offices that overlook the courtyard, and the other end of the room has a simple furniture set of two dark chairs, a gray couch, and a glass table. Behind the furniture reads The North Face’s motto, “Never Stop Exploring” in large black letters that reflect the natural sunlight coming through two windows overlooking New York City.
reSAWN TIMBER co. – RUSTIC MODERN collection
MERCER – white oak – original cut
Character grade – prefinished with matte polyurethane, textured surface, voids filled
Tongue & Groove, Endmatched, Microbeveled Edges and Ends
Solid: 3/4” thick X 5” wide X 2-10’ random lengths