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SMARTWOOL’s COLORFUL rebranding with reSAWN’s CHARRED WOOD

Posted On January 14, 2016 By reSAWN TIMBER co. In CHARRED WOOD, Product Installs /  

smartwool-logo  After two decades of success, sock and apparel company SmartWool is rebranding the company.  According to a statement released in December, the Colorado-based brand is embracing its essential values and looking to a future of high-octane adventure with the reimagination of its visual identity, including a colorful update to its iconic cowboy logo. SmartWool’s new packaging is slated to hit stores in late June, and a website reskin is planned for the same month.

SMARTWOOL recently made colorful use of reSAWN’s CHARRED wood for a tradeshow display includingHOWAITO used for a table top and AO, AKA, PINKU andYASAI for wall cladding.

reSAWN's colorful shou sugi ban charred wood for SMARTWOOL display

reSAWN's colorful shou sugi ban charred wood for SMARTWOOL display

reSAWN's colorful shou sugi ban charred wood for SMARTWOOL display

reSAWN's colorful shou sugi ban charred wood for SMARTWOOL display

The SmartWool® brand is driven to push the boundaries of Merino wool to build smarter products. Inspired by those who live and play in the mountains, the brand offers high-performance apparel made for an active outdoor life.

The wood is carefully charred, misted with water, cooled, brushed to remove dust and loose debris, and then stained/sealed to create the unique designs you will find in the CHARRED collection.  The top coat sealer is applied prior to shipping (for exterior applications, we recommend sealing the face & back).

Tags:
architecturecharredcharred woodcommercialcommericialfurniturehospitalityinteriorinterior designshou sugi banwall cladding
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NEWS from reSAWN TIMBER co.

A collection of news items around interior design + architecture - including new products & projects from reSAWN; news from "in the field" as we procure materials for & build new custom furniture pieces; news on charred wood projects from around the globe; and what inspires us.

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abodo wood accoya architecture arlington beams black walnut ceiling cladding charred charred wood commercial commericial cypress design dusk exterior exterior design exterior siding exterior wall cladding flooring furniture hospitality hospitality design industry interior interior design interior wall cladding kebony kujaku oak oak flooring office office design office space reclaimed residential shou sugi ban sustainability sustainable design Sylva thermally modified wood wall cladding weathered wood white oak wide plank WUI compliant exterior cladding

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