ABOUT THE PROJECT
The North Face is a well established outdoor sports brand under the ownership umbrella of VF Corporation. The brand joins the likes of JanSport and Timberland in VF Corporation’s “Outdoor Action Sports” section. With the company’s background and identity as an outdoor sports clothing and equipment retailer, they were inspired by the ruggedness and simplicity of nature. Architecture and design team, Rapt Studio, used reSAWN’s MERCER white oak flooring , exposed ceilings, and brick walls to convey The North Face brand.