14 Jan

SMARTWOOL’s COLORFUL rebranding with reSAWN’s CHARRED WOOD

By reSAWN TIMBER co. In CHARRED WOOD, Product Installs /  

smartwool-logo  After two decades of success, sock and apparel company SmartWool is rebranding the company.  According to a statement released in December, the Colorado-based brand is embracing its essential values and looking to a future of high-octane adventure with the reimagination of its visual identity, including a colorful update to its iconic cowboy logo. SmartWool’s new packaging is slated to hit stores in late June, and a website reskin is planned for the same month.

SMARTWOOL recently made colorful use of reSAWN’s CHARRED wood for a tradeshow display includingHOWAITO used for a table top and AO, AKA, PINKU andYASAI for wall cladding.

reSAWN's colorful shou sugi ban charred wood for SMARTWOOL display

reSAWN's colorful shou sugi ban charred wood for SMARTWOOL display

reSAWN's colorful shou sugi ban charred wood for SMARTWOOL display

reSAWN's colorful shou sugi ban charred wood for SMARTWOOL display

The SmartWool® brand is driven to push the boundaries of Merino wool to build smarter products. Inspired by those who live and play in the mountains, the brand offers high-performance apparel made for an active outdoor life.

The wood is carefully charred, misted with water, cooled, brushed to remove dust and loose debris, and then stained/sealed to create the unique designs you will find in the CHARRED collection.  The top coat sealer is applied prior to shipping (for exterior applications, we recommend sealing the face & back).

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23 Dec

6 NEWLY ADDED OLD WOOD LOOKS

By reSAWN TIMBER co. In Product Updates /  

reSAWN is pleased to introduce 4 new designs on reclaimed hemlock inspired by reclaimed barn siding.  The reclaimed hemlock is wirebrushed with a stain/sealer.  The colors have been carefully curated by our product developer to reflect the colors typically found on reclaimed barn siding.  Designers can now specify a reclaimed wood product that looks like barn siding without the concerns of lead paint that can sometimes be found on old barns.  The beautifully rustic reclaimed hemlock adds variation and fluidity to these designs while the stain/sealer allows for a more consistent all over color than can be achieved with reclaimed barn siding.

MORE INFO:  enCORE collection

Additionally, reSAWN is pleased to announce the introduction of OLD FASHIONED and SAZERAC to our offering.  These are newly harvested original white oak that is then hand crafted to look like reclaimed wood – including saw marks and nail holes.  They are then prefinished with a non-toxic 0-VOC hardwax oil finish.

MORE INFO: RUSTIC MODERN collection

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20 Mar

TREEHOUSE FOR ALL AGES

By reSAWN TIMBER co. In Inspiring Designs /  

Treehotel – located in Harads, near the Lule river in Sweden – offers a unique hotel experience: treerooms with contemporary design in the middle of unspoiled nature. Here you can forget about the time constraints of everyday life, enjoy the serenity, and rejuvenate in a sophisticated yet familiar environment.

 

 

Treehotel was inspired by the film ”The Tree Lover” by Jonas Selberg Augustsen. It’s a tale of three men from the city who want to go back to their roots by building a tree house together. “The Tree Lover” is a philosophic story about the significance of trees for us human beings.

The idea behind Treehotel is to offer high-standard accommodation in a harmonious place where daily stress melts away. Guests can relax and renew their energy while surrounded by unspoiled nature.

Together with some of Scandinavia’s leading architects, they created their uniquely designed “treerooms.” The rooms are suspended 4-6 meters above ground – all with spectacular views of the Lule River.

A very important part of the concept is to consider ecological values and make minimal environmental impact. For this reason they devoted considerable resources to finding sustainable construction and energy solutions.

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